Addressing Common Cruise Concerns

When considering destination options for a meeting or incentive program, corporate decision makers may have concerns about using a ship. Here are some common objections to cruising and suggestions to overcome them:

Budget Concerns & ROI - Given today’s economic situation, most organizations are trying to scale back or eliminate meetings and special events. But for many companies, meetings are essential in their effort to remain viable. Meeting planners must consider new ways to structure business events that achieve more than last year, even when the budget is less. A cruise is a sure-fire way to do just that, providing planners with the ultimate return on their company's investment. Companies still want to motivate their employees’ sales performance and a cruise consistently offers a better value for the money spent.  In addition to the bottom line cost savings,  the extraordinary camaraderie and group networking encouraged on a ship is priceless. Being “all in the same boat” helps attendees bond with each other in a way that’s unique to being at sea. That’s the ultimate return on investment.

Too Expensive - One of the biggest obstacles for some organizations is the perception that a cruise is too expensive.  In fact, it’s just the opposite. The all-inclusive nature of cruising covers sleeping rooms and meals. Guests can choose whatever they wish from different menus each day, presented in beautifully furnished dining rooms, casual eateries and specialty restaurants - not barren banquet halls. The fare also includes a variety of nightly entertainment, daily activities and sports facilities, as well as transportation to different ports. The ship’s meeting space and A/V equipment are also offered on a complimentary basis. Overall savings are enormous when you consider there are no hidden fees for lighting or risers, floral arrangements, linens, multi-media equipment or decor – on a cruise ship, every public room and meeting space has beautiful ambiance already built in.

Perception – This is the most common objection to cruising. Those who have not cruised feel that cruising will be perceived as being too luxurious or extravagant, but consider these points:

• While cruising was once considered a vacation for the wealthy and privileged, the abundance of new ships and competitive rates have made cruising more affordable than ever. Today’s image of cruising is one of unequaled value because ships offer so much for so little.
• Cruises are less costly than hotels or resorts with comparable service levels, saving an average of 20-40%.
• Cruising has become one of the most desired travel alternatives with one of the highest rating among all travel options. The Wall Street Journal has written on how frequently corporations are using cruises because of their cost-effectiveness and motivational appeal.

Security, Safety and Sanitation Concerns- Since a ship is a “controlled environment”, it's safer and more secure than a hotel. To find out more, go to Security, Safety, Sanitation

Seasickness – Most popular cruise destinations feature some of the calmest waters on earth. In addition, stabilizers on modern ships, advanced weather-tracking technology, and  effective “patch” medication have virtually eliminated motion discomfort. If this is still a concern, there are several non-drowsy oral medications that can be purchased over the counter, or you can recommend the popular wrist “sea-bands” that use acupressure to relieve symptoms.

Not Enough to Do – If the group or decision makers have never cruised before, they have no idea how much there is to do on today’s ships. From ice-skating rinks to rock climbing walls, miniature golf to bowling, floating resorts offer an endless array of facilities, classes and recreational activities for every taste. Whatever “floats your boat” – pampering spas, state-of-the art fitness centers, Las Vegas-style casinos, internet cafes or world-class shopping – you can find it all on a ship. There is truly something for everyone - even kids and teens have their own age-appropriate programs and facilities.  

Too Confined – Today’s ships feature open air atriums spanning several decks, walls of glass, spacious deck areas and outdoor sports facilities. Inside the ship, wide hallways and spacious accommodations - most with private balconies – should eliminate any feeling of confinement. If this is still an issue, be sure to select a cruise with a port-intensive itinerary.

Function Space – Adequate meeting space may be a great concern. Years ago, this concern might have been valid, but all of today’s new ships are well prepared for meetings.  From 2009-2012 almost 40 more new ships are scheduled to enter service. Many ships now have dedicated conference centers with air walls, wireless capabilities and built-in A/V equipment. Plush theaters seat up to 1,500 and many have revolving stages, professional lighting and other theatrical effects. Other public areas are specially designed to be convertible, so they can easily accommodate private meetings or special events.

Do your research, and be sure that your selected vessel can accommodate your meeting needs. Be open to creating a different agenda from what you would offer on a land program. The key is to adapt to a different venue. Most meeting attendees will be excited to have their event onboard a ship as opposed to meeting in the traditional ballroom.

For more information on meeting facilities on ships go to Meeting facilities.

Hurricanes – Unlike a resort, ships are mobile and can maneuver out of the path of a storm. With today’s technology, ships will steer out of harms way. The Atlantic and Pacific Hurricane season is from June 1st – Dec 1st – so, if this is a valid concern, plan your cruise accordingly.

Tax Deductibility – for specific information regarding tax deductibility, please click on Tax Deductibility folder